History of the Sandler Sales Institute
David H. Sandler, founder of the Sandler Sales Institute, began sales training and developing the Sandler Selling System in the late '60s and early '70s. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 corporations, and individual non-selling professionals.
1967 - David H. Sandler, a salesman of motivational materials, rejects the "forced, rote" sales method he has been taught and begins to create a "better way to sell."
1969 - Sandler formally consolidates his newly refined sales methods and approach into the Sandler Selling System.
1969 - Sandler launches The President's Club, a comprehensive sales training program that teaches the Sandler Selling System and helps members achieve sales mastery through an ongoing workshop and coaching format that provides vital reinforcement training.
1995 - Dutton publishes Sandler's book, "You Can't Teach a Kid to Ride a Bike at a Seminar," which tells the story of the development of the Sandler Selling System.
1997 - Sandler's President's Club course curriculum becomes the first training program in the world to receive certification through an international accrediting body recognized by the Dutch Council for Accreditation.
1999 - The Sandler Sales Institute publishes "Close The Deal," a book written in collaboration with Lyle Sussman and Sam Deep.
1999 - Sandler Sales Institute formally incorporates the best elements of advanced adult learning theory into its most popular course materials.
2000 - Sandler Systems, Inc. forms a strategic alliance with leading Client Relationship Management software developer SalesLogix®. The Sandler SolutionPack allows SalesLogix® customers to overlay the Sandler Selling System onto their SalesLogix® programs.